At the turn of the century, saloons lined the street. Today, Whiskey Row is a favorite for both locals and visitors alike. From The Galloping Goose to the Hotel St Michael, you'll find a variety of stores sure to please and you'll almost think you hear the distant sounds of old time saloon music as you stroll down this historic piece of Prescott, Arizona.
The 100 block of South Montezuma Street in Prescott, Arizona has long been known as Whiskey Row, for the numerous saloons that once lined the street. Today, Whiskey Row hotspots include the Hotel St. Michael, Bird Cage Saloon, Hooligan's, and the Jersey Lilly.
Here is a full list of all the merchants, stores, restaurants and bars on Whiskey Row. Please support these merchants by SHOPPING LOCALLY!
|The Galloping Goose||Trappers Alley|
|The Whiskey Row Mall||Palace Restaurant|
|Heilig Meyers||Kickapoo Express|
|Hillside Depot Dos||Desperado Trading|
|Bird Cage Saloon||Artimisia|
|Maude's Restaurant||Hotel California Trading|
|Liese Artifacts||Puttin' on the Hats|
|Cadillac Bar & Grill||Sharlott Hall Museum Store|
|Li'l Bit O' Everthin'||Solstice|
|Arts Prescott||Llama House|
|Bucky's Bean Bag||Artful Eye|
|The Worm||Mother Earth Mercantile|
|The Dog House||Caffe' St. Michael|
|The Cattleman's||Hotel St. Michael|
Prescott, Arizona was founded in 1864 at the behest of Congress and President Abraham Lincoln in an effort to secure the area's mineral riches for the Union forces during the Civil War, the town was named for historian William Hickling Prescott by the settlers.
As Arizona's Territorial Capital and county seat, the land use and general townscape character clearly evidenced the Midwestern and Eastern roots of the populace. The town plaza, with its courthouse surrounded by a park, reflects the influence of the larger American culture rather than that of the Southwest. Prescottonians may now refer to the center of our town as the Plaza, but the design portrays a
desire to keep Prescott American and unique among southwestern cities.
Great Fire of 1900
The fire started in the O.K. Lodging House, next door (to the south) to the newly built Scopel Hotel on the Southwest corner of Montezuma and Goodwin, possibly when a miner left a lighted candle stuck in the wall of his room. The fire quickly spread to the Scopel. At this point the fire could have been easily stopped with a few buckets of water, but Prescott had no water!
The water supply at that time was from a well on Aubrey Street, about a block south, but the pumping plant was being overhauled and repaired, with the engine disconnected.
Prescott had always had a fire problem. In May of 1879, the Arizona Miner wrote, "At least four deep wells should be made on our public plaza which might be the means of saving our town should a fire break out in the wooden buildings on Montezuma Street. We can't afford a fire just yet."
Nothing was done, however, and on July 4, 1883, fire destroyed most of Montezuma, and wells were finally dug on the four corners of the plaza, solely for fire purposes.
By Saturday night on July 14 of 1900, however, they had been completely emptied for use on new summer gardens.
Prescott may have had no water, but one thing the mining town had a lot of was blasting powder, which if used in the Scopel Hotel at this point could possibly have stopped the fire. But "authorities" refused to allow it and the beautiful new brick hotel became a roaring furnace.
Across Goodwin, at the J.L. Fisher's Mercantile and the Sam Lee Restaurant (now the Galloping Goose), the owners felt that there was no possibility the fire could cross the fifty feet of Goodwin and hit them, but it did. It quickly swept up "Whiskey Row," destroying the new, spacious, Sam Hill Hardware, (you can see the name today imprinted in the sidewalk), Cob Web Hall, and the Palace Saloon, finally reaching the newly built Burke Hotel (on the site of and similar to the present St. Michael).
Here there was hope that the fire could end. Built where the famous Diana Hotel was destroyed in the fire of 1883, the Burke advertised itself as "The only fire-proof hotel in Arizona". But the Burke rapidly went down in flames that then moved across the street to burn and destroy all of Gurley before moving to Cortez. Most of North Cortez went down, and the Santa Fe Railroad Depot fully expected to be hit. All of its records and valuable papers were removed and loaded aboard box-cars, ready to be taken away at a moment's notice. But the wind had gone down and the slowing flames were finally put out. The depot and today's Murphy's Restaurant were saved.
Back on Montezuma, even before the flames had died down, a lively business had started across the street on the Plaza. "Whiskey Row" had eleven saloons or liquor dispensers, and if nothing else was saved, as much liquor as possible was moved across the street. There was hardly a minute, even during the fire, when the Plaza was not flooded with drinks of all kinds, except soft. Four saloons on the Plaza were now doing a large business. By the next night a dozen were in full blast, with musical and gaming attachments. At least three saloons had managed to remove their pianos. The next day the Board of Supervisors met and granted to the establishments official space on the Plaza, each across from its former burned one, and tents and pine shacks were doing a brisk business.
The amount of fire loss was only an estimate - possibly $1.5 million. Property owners carried very little insurance. Prescott had had too many fires and consequently the insurance rates were almost prohibitive. Rebuilding started almost immediately, all with brick or stone-no more wood!
Many were beautifully rebuilt, such as the Palace Saloon, called after its completion in 1901 "The most beautiful saloon in all of Arizona," as many feel it still is today.
Despite its four-hour rampage of destruction, the "Great Fire of 1900" can almost be considered a friendly fire. No one died or was badly burned, and Prescott emerged a more beautiful city.
Yes! Send me Prescott Deals
Best of PrescottPrescott recreation and guided tours include fishing and boating, horseback riding, hiking and biking, and Verde Valley sightseeing tours. [more...] Located in Prescott, this infamous walk is one of Arizona's most popular streets for visiting galleries, shops, bars and restaurants. [more...] Choose from Prescott's best attractions like Courthouse Square, Sharlot Hall Museum, Phippen Art Museum or the Smoki Museum. [more...] Prescott is in the heart of Arizona wine country. Take a tour to nearly a dozen wineries, vineyards and wine tasting rooms near Prescott. [more...] Hit the jackpot at any of several Prescott, Arizona area casinos. Enjoy gaming, entertainment, dining and family fun like bowling. [more...] Find the best local flavor Prescott has to offer in our restaurant guide. You will relish Prescott's relaxed and casual dining atmosphere. (more...)
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